Tech Strategy

Here truly, the medium is the message. Stetson competes on authenticity, and it is by stripping the technology away from view that we best indulge the senses in their outstanding craft and display.

Over 150 years of tradition demands reverence in delivering this iconic American brand to the information age.

"Building on creative and technical savvy, Charney Kaye had the right knowledge, experience and creativity to help us navigate a complicated journey."

Pam Fields

CEO, Stetson Worldwide

The Challenge

Stetson is an iconic American brand, over 150 years strong. Millions of consumers know the Stetson brand for its signature western hats and dress hats along with fragrance, apparel, footwear and eyewear.

2010 saw a decade of fancy nonsensical web U.I. receding into the awkward past, and a glimpse of the dizzying speed of information in the future to come.

How could such a legend possibly express itself in a website?

Discovery

Analysis of all prior online endeavors led to the hypothesis that Stetson ought develop zero custom software, not even a website— let’s stick to our knitting!

With such a powerful in-house creative team, the technical solution here is a graceful high touch.

Research & Design

Examining the massive library of Stetson historical materials allowed us to distill brand essentials to guide designers and developers in continuing the evolution of the brand.

The brand style guide, already strong in print, served as the basis for a new universal media style guide. This style includes guidelines for social media optics, and the most transparent possible online retail.

Lasting Impact

Here truly, the medium is the message. Stetson competes on authenticity, and it is by stripping the technology away from view that we best indulge the senses in their outstanding craft and display.

Almost a decade after working with Stetson to establish these axioms, their iterations are at once true to the original mission, and contemporary, season after season.

Right On Target

with 20+ years of professional wisdom, discipline, and tenacity.

Discovery

Shared knowledge yields a common language for communication about the project, informs design decisions, and defines what “success” means.

Research

Collaborate with stakeholders to understand context, map historical losses and victories, minimize risk, and identify opportunities.

Design

Towards the solution of clearly defined problems we form schemes intended to be expressed as media, software, and/or business process.

Software

Development experience spans numerous paradigms, dozens of computer languages, and hundreds of frameworks.

Iteration

Conceive, prototype, build, test, and analyze refinements in any product or process. Test data drives focused effort with optimal impact.

Repeat

Agile methodology provides a foundation to scope and deliver concise, manageable projects one after another, with measurable success.

Let’s talk.

I’m interested in business process, and keen to innovate.

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Charney Kaye

Case Studies

selected from hundreds of projects

XJ Music

AI-powered Media Platform
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Entirely new AI-powered medium for ambient music, transforming the experience of sound in shared spaces.

Signal

Identity Resolution Platform
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Equipping brands with always-on customer identity resolution that can be used across the enterprise to drive better business outcomes.

CredSpark

Audience Engagement Platform
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Audience engagement platform that applies the latest learning science and technology to develop addictive, interactive content experiences that drive engagement.

David Blaine

Magic Tech
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Technical solutions for the magician include online retail, social media, live events, public relations, and effects.

Field Museum of Natural History

Research & Analysis Platform
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Framework and process to digitally measure and catalog millions of fish specimens for rapid scientific analysis.

Kitchen Brains

Market Survey Platform
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Platform API service and web app for independent field operators surveying commercial kitchen technology in markets worldwide.

Free Software

Free as in Freedom
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Participation in the development of tools used in my line of work, and development of new tools to share with the global community.

Rasmussen College

Web-embedded Content Platform
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The marketing team wants a turn-key web platform to build and distribute a branded asset in the college blog and partner websites.

Let’s talk.

I’m interested in business process, and keen to innovate.

Phone Email Private Email
Charney Kaye